Campaign’s Media Faces to Watch 2026 – Antoun Abi Khalil, Senior Digital Data Analyst, iMetric Digital

Campaign’s Media Faces to Watch 2026 – Antoun Abi Khalil, Senior Digital Data Analyst, iMetric Digital

Age: 26

Country: Lebanon

Nominated by Mark Rahy, Head of Data & Analytics

I am proud to nominate Antoun for Agency Faces to Watch 2026. In a world where accurate data is everything, Antoun is the person we rely on most. He helps with managing our tracking ecosystem across GTM, GA4, MMPs, and server-to-server integrations with remarkable attention to detail. He approaches every challenge with calm focus and genuine ownership. What makes him stand out is not only his technical strength, but his willingness to collaborate, explain, and support others.

Career highlights

I’m a Senior Digital Data Analyst working at the intersection of data, technology, and modern marketing. In today’s landscape shaped by evolving attribution models, privacy-first regulations, and increasing automation. I focus on building reliable tracking frameworks and turning complex data into actionable insights. I collaborate closely with media and development teams to ensure measurement strategies evolve alongside digital innovation. With hands-on expertise in GA4, GTM, and mobile measurement platforms, I support stronger, data-informed decision-making. Currently pursuing my MBA in Digital Marketing, I’m committed to continuous growth and contributing to the future of digital and data-driven marketing in the MENA region.

Guiding principles

I believe good analytics should bring clarity, not confusion. Strong measurement, transparency, and collaboration allow teams to make better decisions and move with confidence. When data is reliable and well-structured, it becomes a foundation for smarter growth.

Side hustle

Outside of work, I am a musician and passionate about photography. Creativity plays an important role in how I see the world. Curiosity drives me, and I am committed to continuous learning and growth, both personally and professionally.

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