Campaign’s Media Faces to Watch 2026 – Aleyna Özkan, Senior Executive – TAAG, Publicis Groupe
Campaign’s Media Faces to Watch 2026 – Aleyna Özkan, Senior Executive – TAAG, Publicis Groupe
Age: 27
Country: United Arab Emirates
Nominated by Pankaj Pagarani, Head of Data Sciences:
Aleyna joined our team in 2022 as a hub resource in Turkey, bringing curiosity, determination, and an exceptional willingness to learn. In just a few years, she has grown from a fresh graduate into a confident consultant leading client conversations across measurement strategy and CDP implementations.
Her journey reflects both technical depth and personal maturity. From campaign execution and tracking validation to architecting complex measurement frameworks, Aleyna approaches every challenge with structure, rigor, and accountability. She has developed the ability to translate complex data into clear, actionable narratives – enabling clients to move from insights to informed decisions with confidence.
What sets Alyena apart is her intellectual curiosity and empathy. Deeply interested in psychology, philosophy, and human behavior, she brings a thoughtful lens to both data and relationships. Outside work, her energy finds expression in climbing, hiking, camping, ballet, drawing, content writing, and exploring global cuisines – passions that mirror her creativity and resilience.
Ambitious, grounded, and impact-driven, Aleyna is undoubtedly an under-30 talent to watch.
Career highlights
I am a Senior Executive in the Martech team, leading measurement strategy, data architecture, and CDP implementations for global brands. I focus on building scalable, future proof marketing technology ecosystems that transform fragmented data into structured intelligence. From defining measurement frameworks to overseeing implementation and validation, I drive end-to-end solutions that enable organizations to operate with precision and accountability.
With an academic background in e-commerce, and software, I bridge business strategy with technical execution. I am particularly engaged in data science, continuously exploring how technology reshapes decision-making and human behavior.
Beyond technical expertise, I bring curiosity and empathy into everything I do. My deep interest in psychology and philosophy strengthens my ability to translate complex data into meaningful narratives and build strong international client relationships.
Discipline and resilience have shaped both my personal and professional journey. Years of climbing, ballet, and hiking have refined my focus, adaptability, and commitment to self-growth.
Guiding principles
I am committed to driving excellence in execution, building future-proof and scalable technology ecosystems, and continuously learning and adapting to deliver sustainable, high-quality results.
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