Campaign’s Media Faces to Watch 2025 – Wassef Koleilat, Associate Director, LeadGen Arabia
Campaign’s Media Faces to Watch 2025 – Wassef Koleilat, Associate Director, LeadGen Arabia
Age: 30
Nominated by Rasha Mansour, Head of Strategy & Analytics:
From day one, Wassef has been a central figure at the agency, driving success with his deep expertise in the evolving digital landscape of Saudi Arabia. His extensive knowledge has not only propelled key accounts but also played a critical role in developing the agency’s product offerings. Wassef has been instrumental in forging new partnerships with publishers, enabling the delivery of advanced, innovative solutions to our clients. Proactive, solution-oriented, and innovative, he consistently demonstrates unwavering dedication, professionalism, and expertise, making a significant impact on business growth and results.
Career highlights
With nearly a decade of experience in digital media, Wassef blends strategic insight with operational expertise, consistently delivering impactful business results. He gained his skills at leading multinational agencies contributing to their growth and digital transformation efforts. Throughout his career, he has guided key global clients—Samsung, Adidas, P&G, and General Motors—through innovative, results-driven strategies. He also played a crucial role in supporting local and governmental Saudi clients in their digital evolution, leveraging data-driven approaches to maximize efficiency and ROI. Today, his expertise helps shape brands navigating the ever-evolving digital landscape, providing tailored strategies that drive measurable success.
Guiding principles
In a fast-evolving industry driven by talent, creativity, and innovation, I’ve embraced change, nurtured ambition, and adopted a people-first approach to drive success. Over my career, I’ve accumulated a strategic and operational toolkit delivering tangible results, using emotional intelligence and corporate maturity to turn challenges into valuable opportunities.
Side hustle
Running my own e-commerce business gave me firsthand exposure to the challenges clients face beyond media—operations, logistics, and finance. This experience sharpened my strategic mindset, allowing me to bridge the gap between media and business, optimize ROI, and provide more holistic, growth-driven solutions for the brands I work with.
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