Campaign’s Media Faces to Watch 2025 – Thea Issa El Khoury, Media Manager, Spark Foundry MENA

Campaign’s Media Faces to Watch 2025 – Thea Issa El Khoury, Media Manager, Spark Foundry MENA

Age: 29

Nominated by Rami Itani, Associate Business Director – Media:
Since joining the team, Thea has consistently approached every project with a proactive mindset and a dedication to deliver best-in-class outcomes. Her evolving media expertise year on year has made her a trusted advisor and a rising star among both peers and clients. Her unwavering positivity, commitment, and willingness to learn set a strong example for professional growth. I greatly admire her exceptional work ethic and look forward to seeing her reach even greater heights in her career. Her expertise continues to evolve as she actively seeks new challenges, demonstrating both passion and a relentless drive for excellence and innovation.

Career highlights

I explored various internships before discovering my passion for media planning in 2017. After winning a Performance Campaign Award, I pursued extensive training at Publicis Media, achieving top rankings.

I then transferred to the UAE, driving growth for Dubai Holding Entertainment’s e-commerce website, Inside Burj Al Arab.

I also played a key role in expanding cultural brand pillars for the Department of Culture and Tourism, including Saadiyat Cultural District and Louvre Abu Dhabi, both regionally and globally, showcasing my expertise in media and brand development.

Guiding principles

My fuel for success is maturity, patience, and calmness in the face of challenges. I thrive on learning and adapting, always seeking new solutions. My daily mantra is: ‘There’s Always a Solution for Everything’, driving me to innovate and overcome obstacles.

Side hustle

I’m an adventure-seeker who loves adrenaline-fueled activities and sports. Professionally, I’m supporting the launch of an innovative app-based FMCG business. I’m motivated to make a difference and keep improving.

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