Campaign’s Media Faces to Watch 2025 – Tamara Sayegh, Senior Executive -Commerce Content, GroupM

Campaign’s Media Faces to Watch 2025 – Tamara Sayegh, Senior Executive -Commerce Content, GroupM

Age: 27

Nominated by Haneen Aburrubb, Ecommerce Director:
Tamara is a passionate and creative professional who consistently brings fresh, strategic thinking to every challenge. She is always focused on achieving a dual goal—driving brand growth while enhancing consumer experience. Her ability to balance these priorities ensures that the brands she works with not only perform but also stand out in a competitive landscape. Tamara thinks beyond the obvious, finding innovative ways to connect with consumers while delivering measurable impact. Her dedication, problem-solving mindset, and drive for excellence make her an invaluable asset to any team. Always pushing boundaries to create meaningful and lasting brand impact.

Career highlights

With 5+ years of e-commerce experience in the MENA region within the retail media, e-merchandising and commerce content space, I’ve collaborated with several multinational CPG brands to drive commerce growth. My current area of focus is organic brand development and creating unique & impactful experiences on retailers’ platforms for my clients. I have demonstrated success in crafting engaging content, driving brand growth, and delivering strategic campaigns. By blending technical expertise with strategic and creative vision, I’ve produced outcome-driven commerce experiences that resonate with audiences while driving sales growth.

Guiding principles

The three principles I live by are hard work, innovation, and passion. I put in the effort, think outside the box, and pursue what drives meaningful impact. By doing so, I ensure my actions are purposeful, aligned with my goals, and continuously contributing to both my professional growth and the success of the brands I work with

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