Campaign’s Media Faces to Watch 2025 – Shivangi Agiwal, Media Specialist, Socialize Agency

Campaign’s Media Faces to Watch 2025 – Shivangi Agiwal, Media Specialist, Socialize Agency

Age: 26

Nominated by Debashis Mohapatra, Media Strategy Director:
Shivangi is an outstanding media specialist who has shown strong growth in a short time. Her passion, dedication, and strategic mindset set her apart in the industry.

At Socialize, she leads media strategy for strategic brands like Smart Salem, Switz, Eataly, MMI, and Paul, driving impactful results. Passionate about automation, she has implemented tools that reduced reporting time by 40 per cent. Her ability to innovate, optimize, and execute high-performance campaigns has fueled client success and contributed significantly to the agency’s growth. Shivangi’s commitment to excellence and efficiency makes her a true asset to our team.

Career highlights

My media journey has been quite unconventional, transitioning from fashion communication to design, social, influencer, and then finally, paid media. At 24, I led paid social at one of the UK’s top performance agencies, managing clients like BYD & Ruffwear, spanning across the UK, US & key European markets. Moving to Socialize, I focused on creative-first media solutions and audience identification strategies. In just eight months in Dubai, I scaled Smart Salem’s revenue by 200%, and grew reach for Switz by 55%. Currently I am  working on increasing revenue & admissions for the 2nd largest school operator ISP in the region.

Guiding principles

I’ve learned that change is constant— and that growth comes from adapting, accepting challenges, and innovating, even when it feels uncomfortable in the moment.

Side hustle

Outside of work, I hone and tend to the creative within me – this I do through a mix of documentary style videography, painting, film photography and magazine designing.

I also love hosting – think Italian feasts, tea parties & (the coolest & the most aesthetically branded) home cafés.

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