Campaign’s Media Faces to Watch 2025 – Shaimaa Qandil, SEO Senior Executive, Publicis Groupe
Age: 30
Nominated by Nigel Keelson-Anfu, Business Director:
Shaimaa Qandil has been a key pillar in building the SEO team in Saudi Arabia since joining as part of the Jordan hub. For a time, she handled both execution and account management, balancing client expectations while navigating limited resources. After 2 years with the group, she relocated to Saudi Arabia, where she now helps manage 4 team members and oversees SEO strategies for 4 major brands. Her commitment, expertise, and leadership have been instrumental in driving positive results and maintaining strong client relationships.
Career highlights
Shaimaa is one of the first female SEO experts in Jordan, with more than seven years of experience in the field. She has mentored countless beginners and new graduates, helping them grasp SEO principles and gain hands-on experience to kick-start their careers. She joined Publicis Groupe’s Experience Design team in 2022 as the first member of the KSA team, playing a key role in establishing the practice in Saudi Arabia. In her current role as Senior Executive, she develops SEO strategies and manages accounts for leading brands, including Cool Inc, Diriyah, GSK, VOV Gaming, Zode, and Avalon Pharma.
Guiding principles
Commitment, Teamwork, Lead by Example, Positive Influence, Active Listening
Side hustle
SEO trainer for SEO beginners and new graduates
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