Campaign’s Media Faces to Watch 2025 – Sarah Hanbali, Senior Intergrated Planner, UM Lebanon

Campaign’s Media Faces to Watch 2025 – Sarah Hanbali, Senior Intergrated Planner, UM Lebanon

Age: 26

Nominated by Dina El Houssainy, General Manager:
If I were to describe Sarah in a few words, I would choose: a reliable doer who gets things done and gracefully overcomes any challenge she faces. Throughout her time at UM, Sarah has always proved that she is up to every challenge that comes her way. She also demonstrates that leading by example truly works- with her, trust is easily earned through the relationships she builds with everyone she works with – clients, peers, and her team.

Most importantly, Sarah puts her heart into everything she does and always goes the extra mile.

Career highlights

I joined UM back in February 2023 leading the Home & Wellness division for one of our retail clients.

I managed media planning, budget allocation, strategy development, and performance analysis. Beyond execution, I contributed to pitches and mentored new joiners. I later transitioned to handling Mattel and Dabur, gaining hands-on experience in campaign setup and execution. Now, I am leading a new unit, overseeing a team across four accounts. Exposure to diverse clients, industries, and platforms accelerated my growth, fueling my ambition and drive for excellence.

Guiding principles

Working in a healthy environment is really important. Having the right mindset, while continuously learning, and adapting to change are key to success.

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