Campaign’s Media Faces to Watch 2025 – Sara Ramadan, Performance Executive, Wavemaker MENA
Campaign’s Media Faces to Watch 2025 – Sara Ramadan, Performance Executive, Wavemaker MENA
Age: 28
Nominated by Ibrahim Ghazal, Head of Performance & Programmatic:
Sara’s impact has been felt from the moment she joined our team a year ago. She drives impressive outcomes for a key client, thanks to her sharp analytical skills and creative thinking. Her generosity in sharing best practices has created a culture of learning and collaboration. I’m confident that she’ll continue to excel.
Career highlights
I am a Performance Marketing specialist at Wavemaker MENA, managing digital campaigns for L’Oréal Group GCC. My work improves audience engagement and ROAS by blending data analysis with creative strategy. I have also led GCC @ Harvard 2024 & 2025, bringing together more than 100 marketing experts for engaging regional discussions. I am dedicated to empowering young women in the Middle East through various initiatives, making my work both impactful and accessible.
Guiding principles
Authenticity, innovation, and collaboration are at the heart of my process, guiding every decision I make. With these principles, I ensure that every campaign speaks to the human spirit.
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