Campaign’s Media Faces to Watch 2025 – Saagarika Verma, Senior Insights Executive, Havas Media Middle East

Campaign’s Media Faces to Watch 2025 – Saagarika Verma, Senior Insights Executive, Havas Media Middle East

Age: 25

Nominated by Sarah El-Khoury, Senior Data Analytics Manager:
Saagarika stands out as an incredibly transversal talent, seamlessly switching hats in a consultative role that requires a deep understanding of various client categories. By leveraging her hybrid mix of analytical and strategic thinking, she is able to tackle diverse briefs—using data to uncover meaningful insights that fuel impactful strategies.

And her versatility extends beyond the technical side. Being part of the Havas Village, Saagarika seamlessly works with teams across multiple disciplines, bridging perspectives while integrating data-led expertise.

Saagarika plays a truly agile role, making her an invaluable asset in ever-evolving times that demand adaptability and cross-functional expertise.

Career highlights

My background in Economics and Computer Science from University of California Los Angeles highlighted the significance of data in understanding consumer behavior and informing decision-making, fueling my passion for data analytics, behavioral economics, and strategic storytelling.

As a Senior Insights Executive at Havas, I leverage these skills in a dynamic role within the Strategy team. With nearly three years of experience, I combine data analytics with strategic storytelling by infusing complex data with contextual cultural insights. This enables me to transform data-driven insights into compelling strategies for clients across various industries and markets, supporting across Media, PR, and Creative.

Guiding principles

American author John Shedd once said, “A ship is safe in harbor, but that’s not what ships are for.” This quote embodies my core philosophy. It reminds me that while pursuing what I truly want may present challenges, I shouldn’t let that hold me back from trying.

Side hustle

Since childhood, I could always be found with a book in hand, immersing myself in faraway worlds. This passion for reading inspires me to volunteer every weekend at a non-profit library, where I’m surrounded by fellow book enthusiasts. My favorite book of all time is The Metamorphosis by Franz Kafka.

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