Campaign’s Media Faces to Watch 2025 – Rita Salameh, Executive – Integrated Media Planning, UM MENAT

Campaign’s Media Faces to Watch 2025 – Rita Salameh, Executive – Integrated Media Planning, UM MENAT

Age: 24

Nominated by Vinita Sheth, Associate Director – Global Planning for Emirates Group:
Rita has shown outstanding performance and growth. Starting as an intern, she quickly transitioned to a hybrid role in just a year, overseeing the group brands within the Emirates portfolio. Rita’s expertise in planning, client management, and teamwork, combined with her passion for continuous learning, makes her a valuable asset to the team.

Career highlights

In 2023, Rita began her career as an intern on the regional L’Oréal account at UM, handling two divisions. She initially focused on planning before transitioning to a hybrid role that included both campaign planning and performance. After six months, Rita joined the Emirates Global account, overseeing their Group Brands and Recruitment division with a focus on integrated planning. She built strong relationships with clients and suppliers while collaborating closely with her team to implement effective strategies. This experience significantly enhanced her skills in client management, strategic planning, and cross-functional teamwork, providing a solid foundation for future growth.

Guiding principles

Rita prioritizes teamwork, open communication, and continuous learning. She aims to understand client needs, collaborate effectively with her team, and adapt quickly to change. Her focus is on delivering results, staying organised, and building strong relationships with clients, suppliers, and colleagues to ensure the success of every campaign.

Side hustle

Rita has a passion for cooking and drawing, which serve as her creative outlets. She enjoys experimenting with flavors to craft delicious dishes and exploring various art styles through drawing. These passions help her unwind while allowing her to express creativity and share her work with others.

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