Campaign’s Media Faces to Watch 2025 – Reem Usama, Manager – Planning, Hearts & Science

Campaign’s Media Faces to Watch 2025 – Reem Usama, Manager – Planning, Hearts & Science

Age: 28

Nominated by Rawan Hilal, Client Business Partner:
Reem is highly hardworking and ambitious, always prepared to take the lead on critical tasks and resolve issues. She approaches every challenge with a sharp mindset, turning obstacles into opportunities, whilst making everything a fun learning experience.

Career highlights

A determined mindset to tackle challenges head-on with passion of merging creative with media solutions. Winning competitions since university made me the happiest.  From winning Ramadan ad as the best initiative in 2023 with Orange Telecom. Not to mention, being selected to be one of the top performers across the company. to winning a bronze in Young Lions competitions after a nomination from Hearts & Science that was definitely thrill.

Guiding principles

Hard work always pays off.

Transparency is key to success.

Most importantly prioritizing the client’s interests at heart.

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