Campaign’s Media Faces to Watch 2025 – Reem Traboulsi, Performance Marketing Manager, Zenith

Campaign’s Media Faces to Watch 2025 – Reem Traboulsi, Performance Marketing Manager, Zenith

Age: 28

Nominated by Vanessa Abi Faris, Performance Strategy Agency Lead:
Reem is an exemplary individual who consistently goes above and beyond, showing an incredible work ethic and a relentless pursuit of excellence. She eagerly embraces new challenges, adapts quickly to any environment, and excels in leadership, both technically and interpersonally. What truly sets her apart is her infectious personality, which fosters a positive, collaborative work atmosphere. Her enthusiasm makes working with her enjoyable and motivating, ensuring that team dynamics remain strong and productive. Her combination of strong technical skills, adaptability, and positive attitude makes her an invaluable asset to the team, always striving for excellence in everything she does.

Career highlights

I got into media because I love the balance of creativity and data – it’s fast-moving, always evolving, and challenges you to think in new ways. Over the years, I’ve worked across different industries, helping brands tell their stories and drive real results. Whether it’s launching a new product, optimizing performance, or finding the right audience, I enjoy digging into the details and figuring out what works best. I recently joined Zenith, where I work on driving performance for Beiersdorf, by optimizing media strategies, and making sure every campaign delivers real impact and efficiency.

Guiding principles

I approach every situation with a problem-solving mindset, a positive attitude, and a willingness to collaborate, believing that adaptability is key to driving impact and results. At Zenith, this belief is reinforced by a culture that values curiosity, open-mindedness, and growth, with everyone working toward a shared goal.

Side hustle

Outside of work, I use my time for myself – whether it’s physical activity, spending time with friends, or just taking a moment to reset. Lately, I’ve really gotten into cooking, which has been a fun way to explore and unwind. I also love going for walks, and traveling whenever I can.

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