Campaign’s Media Faces to Watch 2025 – Petra Bejjani, Senior Executive – Integrated Planning, UM MENAT

Campaign’s Media Faces to Watch 2025 – Petra Bejjani, Senior Executive – Integrated Planning, UM MENAT

Age: 24

Nominated by Hani Aldajani, General Manager:
The dynamic landscape of KSA is characterized by rapid transformation, driven by technological advancements and evolving consumer expectations. Within this context, the need for fresh, innovative talent in media & digital agencies has never been more pressing. Petra stands out as a remarkable candidate for the 2025 Campaign Middle East Faces to Watch, representing the best of what the younger generation has to offer.

Petra has a proven track record of delivering results. At a young age, she has already led numerous successful campaigns, showcasing her ability to produce tangible outcomes for her clients. Her approach often involves setting clear, measurable goals and working diligently to achieve them.

Career highlights

With over three years of experience working on STC, I began my career in performance programmatic across multiple markets before transitioning to media planning in Saudi Arabia. This shift allowed me to develop a deeper understanding of the media ecosystem, audience behavior, and market dynamics. By working across different disciplines, I gained strategic insight into how data-driven performance and holistic media planning come together to drive business impact. This experience has strengthened my ability to adapt to evolving industry trends, craft effective media strategies, and make informed decisions that align with both brand objectives and market opportunities.

Guiding principles

My principles are respect, positivity, and impact. I believe in fostering collaboration , creating a supportive environment that drives success and growth.

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