Campaign’s Media Faces to Watch 2025 – Perla Merhi, Performance Marketing Manager, Spark Foundry
Campaign’s Media Faces to Watch 2025 – Perla Merhi, Performance Marketing Manager, Spark Foundry
Age: 28
Nominated by Dania Dallasheh, Business Director – Performance Marketing:
Perla’s passion in digital marketing and luxury, supported by her advanced education and professional experience, provides her with unique insights into the intersection of these fields. Her exemplary work and determination to grow and excel distinguishes her as a young leader in the industry. With a strong mindset and the ability to articulate innovative digital solutions, she consistently achieves excellence by crafting tailored approaches that exceed client expectations. Her relentless pursuit of growth and steadfast dedication to quality make her an invaluable asset to the team, setting new standards and inspiring innovation across the industry.
Career highlights
With four years of experience in digital marketing, I started my career at Merkle (Dentsu), where I led major accounts including Emirates, Jarir Bookstore, Al Yasra Fashion, and Ounass. Passionate about luxury, I pursued and completed an MBA in Luxury Management at Sup de Luxe Paris, to deepen my expertise. Currently, I manage performance marketing for LVMH, focusing on optimizing strategies and delivering results for one of the world’s most prestigious luxury brands. My journey blends a strong foundation in performance marketing with a specialized focus on luxury brand management.
Guiding principles
I am driven by continuous growth, always seeking new knowledge and learning opportunities. I believe in challenging the status quo, constantly questioning conventional approaches and thinking outside the box. This mindset fuels my passion for innovation, allowing me to tackle complex problems and drive impactful, forward-thinking solutions.
Side hustle
I’m a multi-passionate individual who values mental and physical health, practicing strength training and yoga. I embrace outdoor life and find inspiration in nature. My love for the arts, fashion, and travel fuels my creativity and curiosity, constantly broadening my perspectives and enriching both my personal and professional life.
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