Campaign’s Media Faces to Watch 2025 – Nourhan Bassam, Senior Media Executive, Zenith

Campaign’s Media Faces to Watch 2025 – Nourhan Bassam, Senior Media Executive, Zenith

Age: 28

Nominated by Amall Ishak, Associate Business Director:
Nourhan is one of the rising stars at Zenith, she quickly became a standout team member through her intelligence, diligence, and accountability in just 8-9 months.  Her exceptional management of Spotify’s complex account, including major campaigns, earned her recognition as a star by the regional team.  Not only that, she quickly adapted to multiple accounts, in which she excelled in multitasking and became a very reliable talent to her team. Nourhan excels in building strong relationships across teams, training others, and solving problems efficiently.

Career highlights

I started my career for 3 years as an integerated media executive and have built a dynamic career in media, managing both offline and digital campaigns across various industries. As a Senior Media Executive, I oversee strategy, optimization, and execution for global accounts, ensuring data-driven decisions and continuous performance enhancement. I currently manage media strategies for clients such as Bel Groupe, Spotify, and banking institutions like NBK. My previous experience includes working with FMCG brands like Amira, Mainz, and Fern, as well as real estate clients such as Marasem Developments and conducting pharmaceutical campaigns for Sanofi. Having a strong analytical mindset and adaptability, I excel in fast-paced environments, leveraging audience insights and digital planning to drive impactful brand growth worldwide.

Guiding principles

My journey is shaped by the strong relationships I build with clients and my commitment to staying ahead of industry trends. Continuous learning has been key to adapting in a fast-evolving landscape. Combining strategic thinking with precise media execution, I focus on delivering impactful campaigns that drive meaningful results.

Side hustle

Beyond media, I have a passion for cooking, continuously exploring new recipes and techniques. As a dedicated pet owner, I care for four cats, balancing responsibility with my dynamic lifestyle. Fitness plays a key role in my routine, with a strong focus on gym training and kickboxing for discipline and strength.

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