Campaign’s Media Faces to Watch 2025 – Naya Ghorayeb, Media Planner, Mindshare

Campaign’s Media Faces to Watch 2025 – Naya Ghorayeb, Media Planner, Mindshare

Age: 23

Nominated by Karim Daba, Media Manager:
Fresh graduates are often asked to achieve the unachievable, and Naya is someone who consistently rises to the challenge. Her remarkable ability to quickly absorb information and her eagerness to learn from her mentors continue to impress. Despite having limited experience in the field, she successfully managed and executed ATL campaigns under significant pressure. Furthermore, she is a compassionate teammate who willingly supports her extended team, even when time is tight. Despite the obstacles, Naya continuously steps up and demonstrates that with dedication and effort, no task is beyond reach.

Career highlights

I am Naya Ghorayeb, a Media Planner at Mindshare and a graduate of Bayes Business School, London, with a degree in Entrepreneurship and Digital Innovation. In my role, I stay up to date with industry trends and competition to find new ways to elevate the brand I work with. I thrive on challenges-when a task becomes easy, I push myself to step it up and go further. Fluent in English, Arabic, and French, I bring strong communication and analytical skills, always striving for innovation and continuous growth in the ever-evolving media landscape.

Guiding principles

As I navigate my first role in the industry, I embrace every challenge as an opportunity to learn and grow. I am driven by curiosity, always seeking innovative ways to enhance my work. I thrive in fast-paced environments, staying agile and competitive. Collaboration, resilience, and continuous self-improvement define my approach.

Side hustle

In my free time, I focus on self-improvement and health, but a passion I have lies in helping my mom grow her fashion brand. I handle all social media platforms of the brand, collaborations, and trend analysis to keep the brand relevant. I love editing videos and using creative storytelling to enhance visibility and drive growth.

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