Campaign’s Media Faces to Watch 2025 – Nandini Nair, Performance Manager, Wavemaker MENA

Campaign’s Media Faces to Watch 2025 – Nandini Nair, Performance Manager, Wavemaker MENA

Age: 25

Nominated by Ibrahim Ghazal, Head of Performance & Programmatic:
Nandini keeps raising the bar for client deliverables and agency collaboration. Her strong problem-solving skills and can-do attitude make her a standout performer who inspires colleagues. Now, in her managerial role, she continues to champion growth, mentoring her team to embody the same drive and determination.

Career highlights

Over the course of 4 years, working across multiple clients and verticals i.e., Huawei, MDLBEAST, Colgate etc., has honed my media planning skills and digital expertise. This dynamic industry challenges me to evolve with the latest innovations, instilling in me a growth mindset.

Stepping into the role of a manager in the last 18 months and building a hybrid team to manage the L’Oreal account, has been the most rewarding experience. Given the regional challenges, I have come to truly appreciate the nuances of empowering and advocating for your team, along with the responsibility that comes with leading fresh talent.

Guiding principles

‘Leadership isn’t given, it’s taken. You don’t ask others to shrink, it’s your job to grow.’

Your learning curve is determined by your ability and eagerness to learn. Mentors will guide you along the way, but a sense of ownership and initiative is what defines your growth and potential.

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