Campaign’s Media Faces to Watch 2025 – Nadine Manasfi, Media Manager – Planning, UM MENAT
Age: 28
Nominated by Hani Al Dajani, GM:
I highly recommend Nadine Manasfi for this recognition. She has demonstrated exceptional expertise in media, successfully handling major brands with strategic insight and precision. Her ability to navigate both digital and OOH landscapes, coupled with her analytical mindset and client-focused approach, has consistently driven strong results. She is proactive, detail-oriented, and a true problem-solver, always striving for excellence. Her dedication and ability to manage complex campaigns with ease make her an invaluable asset to any team.
Career highlights
With 5+ years of media experience across MENA markets, I have managed leading brands such as STC, Vodafone, Emirates, Reckitt Benckiser, Sony, and Al Safi Danone. My expertise spans digital and OOH media, covering campaign setup, reporting, strategy development, client servicing, and planning. I have a strong track record in optimizing media performance and delivering impactful campaigns that drive results.
Guiding principles
I believe in continuous learning, adaptability, and integrity. Hard work, curiosity, and strategic thinking drive my approach to problem-solving.
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