Campaign’s Media Faces to Watch 2025 – Nadine Assaf, Associate Account Director, Quill
Campaign’s Media Faces to Watch 2025 – Nadine Assaf, Associate Account Director, Quill
Age: 29
Nominated by Pavishia Nair, COO:
Nadine is the kind of professional every client values—insightful, proactive, and deeply committed to their success. She doesn’t just manage accounts; she foresees opportunities, ensuring her clients stay ahead of the curve. Her ability to amplify brand visibility and position clients for maximum impact sets her apart. Every project she takes on is driven by strategic thinking, creativity, and an unwavering focus on results. Clients don’t just see her as a service provider—they see her as a key contributor to their growth and success, making her an invaluable asset to any team or brand.
Career highlights
For Nadine, value begets value—her approach is built on finding, creating, and delivering impact for both the client and the agency. As an Associate Account Director with over 10 years of experience in journalism, media, communications, translation, and marketing, she brings a storyteller’s mindset to brand strategy, corporate messaging, and rebranding. A former news anchor, reporter, and documentary creator, Nadine has led high-performing campaigns across automotive, real estate, government, F&B, sports, and healthcare. Her expertise in client management, creative strategy, and business growth ensures that every project she leads generates real, measurable value for all stakeholders.
Guiding principles
I believe human connection is more important than ever in today’s AI-driven world. Every strategy I craft is rooted in clarity, creativity, and consistency, ensuring brands resonate, engage, and inspire. With a passion for storytelling and a keen eye for detail, I create messaging that drives impact and measurable growth—always keeping the human touch at the heart of every brand.
Side hustle
I team up with my husband to bring his sports company’s vision to life, blending my love for sports and marketing into every project. From orchestrating campaigns to securing sponsorships and driving digital promotions, I wear many hats, turning ideas into action while gaining firsthand experience in an industry I’m passionate about.
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