Campaign’s Media Faces to Watch 2025 – Nada Hassab, Media Executive, Zenith Media

Campaign’s Media Faces to Watch 2025 – Nada Hassab, Media Executive, Zenith Media

Age: 26

Nominated by Amall Ishak, Associate Business Director – Client Management:
Nada is poised to become an exceptional media talent. She already demonstrates high confidence in her work, grounded in her expertise that she built in just 1 year and 3 months, since her joining time. She showed confidence in client communication and presentations. Also, she dedicates time to educate the digital team members on the TV front, whenever needed. Nada could seamlessly advance to  higher position, building on her current skills while expanding her knowledge and experience across various media channels and account exposures.

Career highlights

I hold a BA in Visual Arts and Digital Media from The American University in Cairo. Previously, I worked at Art D’Égypte as a Cultural Program and Partnership Manager, where I oversaw operations, developed projects, and secured funding. In October 2023, I made a career shift to Zenith as a Media Executive, where I managed the Nestlé account and have recently been working on Spotify and Groupe Bel accounts.

Guiding principles

My guiding principles are responsibility and continuous growth. I believe in fully owning my tasks and being accountable for my actions, while consistently evolving through learning. By prioritizing these principles, I aim to strengthen my personal development and contribute to the success of the agency.

Side hustle

Driven by my passion for painting, cooking, and fitness, I’ve participated in group exhibitions in Cairo and curated international art exhibitions. Alongside my artistic passion, I love experimenting with new recipes and staying active at the gym.

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