Campaign’s Media Faces to Watch 2025 – Mohamad Assi, Senior Executive – Performance, Initiative

Campaign’s Media Faces to Watch 2025 – Mohamad Assi, Senior Executive – Performance, Initiative

Age: 27

Nominated by Rahul Karam, Performance Director:
Assi has been an invaluable asset to our team over the past year, consistently demonstrating a positive demeanor, exceptional communication skills, and an unwavering commitment to exceeding expectations. His remarkable achievements in performance media, adeptness at managing substantial budgets, and proficiency in executing integrated campaigns have propelled our client’s exponential growth. Assi’s innovative thinking and talent for cultivating robust internal relationships have been pivotal to the team’s triumphs. Despite being under 30, his professionalism and technical expertise leave an indelible impression, making him an indispensable asset with a luminous future ahead within this industry.

Career highlights

I’m a dedicated digital marketing professional with a strong background in performance advertising and business analytics. I earned my MSc in Business Intelligence & Digital Marketing from Brunel University London. My thesis focused on consumer behavior towards digital marketing, which helped me create successful campaigns for different clients. Rising from Junior to Senior roles, I demonstrated expertise in multiple different tasks related to the field (planning, performance, analysis). My passion for innovation drives my commitment to results and fosters a culture of continuous professional growth within my teams.

Guiding principles

Always learning and adapting, I believe curiosity sparks fresh ideas. Collaboration is key, recognizing shared perspectives fuel solutions. Continuous improvement underpins my approach, embracing new techniques to refine performance and cultivate strong relationships. I value genuine persistence, believing consistent effort leads to lasting progress.

Side hustle

Beyond my day-to-day role, I offer consulting to help small businesses master targeted advertising by sharing social media insights and host workshops for entrepreneurs navigating modern marketing. My side hustle reflects a desire to empower others, enabling clients to optimize budgets, broaden reach, and establish sustainable growth and resilience.

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