Campaign’s Media Faces to Watch 2025 – Marla Aghajanian, Media Manager, Starcom UAE Publicis Groupe
Campaign’s Media Faces to Watch 2025 – Marla Aghajanian, Media Manager, Starcom UAE Publicis Groupe
Age: 26
Nominated by an Associate Business Director at Starcom:
I am honored to nominate Marla for this recognition, as her dedication and expertise have significantly contributed to our team’s success. Over the past year, she has led key initiatives that enhanced her categories performance, demonstrated problem-solving skills, and consistently exceeded expectations. Her ability to collaborate has strengthened team dynamics across our whole portfolio not only her categories. Beyond delivering outstanding results, Marla embodies our company’s core values, inspiring those around her with her dedication, and her commitment to excellence. I strongly believe Marla deserves the recognition and will continue to make an impact in our organization.
Career highlights
A Media Manager at Starcom with 5 years of experience, growing from Media Executive to Category Lead on one of the agency’s largest accounts – Procter & Gamble. I manage the full media cycle from buying and execution to supplier negotiations and strategic planning. With a skill in social media advertising and emerging formats, I led a first-of-its-kind Audio advertising project, building a comprehensive insights deck to shape future campaigns. I find great fulfillment in helping others reach their full potential, which is why mentorship and team development are among the most rewarding aspects of my role and career growth.
Guiding principles
My principles are built on delivering quality work and fostering strong client relationships. I believe in pushing boundaries, thinking outside the box, and playing devil’s advocate to spark new ideas all while maintaining a collaborative approach to drive both business results and team growth.
Side hustle
I’m exploring my creative side through photography, using it as a way to capture moments and express ideas beyond the media world.
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