Campaign’s Media Faces to Watch 2025 – Markella Tamer, Client Partner, Aleph Holding

Campaign’s Media Faces to Watch 2025 – Markella Tamer, Client Partner, Aleph Holding

Age: 28

Nominated by George Skaff, Senior Commercial Director – GCC:
Markella is a Client Partner at Aleph Holding, overseeing WeTransfer’s advertising growth in the GCC. She has been instrumental in repositioning the platform as a key space for luxury, tourism, and real estate brands. Through strategic partnerships and innovative media solutions, she has introduced high-impact storytelling to a market that previously overlooked WeTransfer. Markella also focuses on unlocking opportunities in emerging markets, helping brands engage audiences more creatively and immersively.

Guiding principles

Challenge the norm, embrace creativity, and always add value. I believe in unlocking opportunities where others see barriers, bringing innovative digital solutions to brands. If a platform or idea is overlooked, it means there’s untapped potential waiting to be discovered.

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