Campaign’s Media Faces to Watch 2025 – Mariam Medhat Gad, Senior Manager – Planning, PHD Media UAE

Campaign’s Media Faces to Watch 2025 – Mariam Medhat Gad, Senior Manager – Planning, PHD Media UAE

Age: 30

Nominated by Ban Samara, Senior Director – Planning:
Mariam, with her unwavering passion and exceptional work ethic consistently shine through in everything she does. Mariam’s professionalism and deep knowledge not only impress our clients but also foster strong relationships, making them feel valued and cared for. She has an innate ability to take initiative and proactively identify solutions that enhance our team’s performance. Furthermore, her willingness to support and uplift her colleagues demonstrates her commitment to our collective success. Mariam truly embodies the spirit of teamwork and excellence, making her a deserving candidate for this recognition.

Career highlights

Mariam Medhat Gad is a skilled media planning professional with experience in strategic media investments for global brands. Since July 2023, she has led Personal Care media planning for Unilever at PHD Media and was promoted to Senior Media Manager by November 2024. With previous roles at PHD Media and Magna Global, she has expertise in integrated media planning and digital performance. Mariam excels in collaboration, leadership, and data-driven media solutions. She holds a Marketing degree from The American University in Cairo and gained international exposure at Pembroke College, University of Cambridge.

Guiding principles

1- Data-Driven Decisions –> Leverage insights for strategic media investments

2- Consumer-Centric Approach –> Prioritize audience needs and behaviors

3- Innovation & Agility –> Adapt to trends and evolving media landscapes

4- Collaboration & Leadership –> Foster teamwork for impactful solutions

5- Business Growth Focus –> Align media strategies with brand objectives

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