Campaign’s Media Faces to Watch 2025 – Marc Baroud, Performance Manager, UM Lebanon

Campaign’s Media Faces to Watch 2025 – Marc Baroud, Performance Manager, UM Lebanon

Age: 29

Nominated by Dina El Houssainy, General Manager:
Marc is one of our fast trackers at UM, currently leading the Emirates performance team in the hub. He has proven that anything is achievable with the right determination. With exceptional activation skills, Marc is always open to new challenges and approaches each one with a positive mindset. Known for his reliable attitude, Marc adds significant value to the team.

Career highlights

I began my journey at UM nearly three years ago, starting as an executive on Alshaya before transitioning to Emirates Airline account. Through strategic thinking and a results driven approach, I climbed the ranks to become a manager, overseeing high impact media campaigns. I Led the execution of a key campaign for Emirates, optimizing media strategies to drive engagement and brand visibility. My ability to navigate complex markets and collaborate across teams has been instrumental in delivering measurable success.

Guiding principles

Perfection is in the details every strategy, campaign, and execution should be sharp, effective, and make a real impact. Paying attention to the messaging, visuals, placements, and overall execution ensures the bigger vision comes together seamlessly. It’s not just about launching a campaign but making sure every part works flawlessly.

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