Campaign’s Media Faces to Watch 2025 – Manar Hashem, Senior Performance Executive, GroupM

Campaign’s Media Faces to Watch 2025 – Manar Hashem, Senior Performance Executive, GroupM

Age: 29

Nominated by Teni Lawal, Performance Director:
Manar is a rare talent, known for her generosity, leadership, and impact. She excelled in beauty while managing L’Oréal and, since joining Richemont in 2024, has driven key projects for Luxury Jewelry Maisons, setting new benchmarks at Cartier. Beyond her role, she actively engages in pitches and case studies, refining her skills. Her recent achievement—a crash course in presentation mastery—reflects her commitment to growth and inspiring those around her. Manar is truly a force to be reckoned with.

Career highlights

A Social Performance professional with 4 years of experience in the media industry, specializing in leveraging digital platforms to drive engagement and achieve impactful results. I began my career at Wavemaker in 2021, starting with Huawei and refining my digital marketing skills by leading two divisions with L’Oréal Skincare & Luxury. Currently at GroupM, I lead the strategic initiatives with the Richemont team, setting industry standards and enhancing brand visibility. By collaborating with talented teams, I focus on data-driven strategies and innovative techniques to deliver exceptional client outcomes. My passion for excellence and forward-thinking approach drives my commitment to shaping the future of digital marketing.

Guiding principles

My guiding principles are driven by collaboration, innovation, and data-driven decision-making. I believe in continuously learning, adapting to change, and delivering impactful results. Maintaining integrity, fostering teamwork, and always striving for excellence ensure that I create meaningful outcomes for clients and contribute to the growth of the industry.

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