Campaign’s Media Faces to Watch 2025 – Lana Hassan, Performance Manager, Wavemaker MENA

Campaign’s Media Faces to Watch 2025 – Lana Hassan, Performance Manager, Wavemaker MENA

Age: 26

Nominated by Ibrahim Ghazal, Head of Performance and Programmatic:
Throughout my time working with Lana, I have witnessed her remarkable growth, perseverance, and dedication. She continuously seeks solutions and process improvements, making her an invaluable asset to the agency. Her sharp analytical thinking allows her to tackle complex client challenges with ease. More than that, she is an exceptional leader, prioritizing her team’s growth and fostering a culture of collaboration and innovation. Lana’s strategic mindset, passion, and commitment to excellence make her a standout professional and a deserving candidate for 30 Under 30.

Career highlights

With multiple years of experience in media planning and performance across the MEA region, I’ve had the opportunity to work with clients in industries like F&B, electronics, and appliances. My focus has always been on driving business results that extend beyond standard campaign success. Prioritizing a strong understanding of the media landscape and team development has enabled me to craft impactful strategies that align with long-term client goals, fostering growth and transforming client relationships into trusted partnerships.

Guiding principles

Hard work is essential but true growth – both personal and professional – comes from more than just effort. Transparency, emotional intelligence, and a strong work ethic create a lasting impact; fostering better relationships, smarter decisions, and meaningful success for individuals, careers, and clients alike.

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