Campaign’s Media Faces to Watch 2025 – Laila Adam, Media Executive – Planning, OMD Egypt

Campaign’s Media Faces to Watch 2025 – Laila Adam, Media Executive – Planning, OMD Egypt

Age: 23

Nominated by Farah El Salahi, Business Unit Director:
I am nominating Laila Adam for this award because of her exceptional dedication, hard work, and leadership. She consistently goes above and beyond in every task, demonstrating a deep commitment to excellence. Laila’s innovative thinking and problem-solving abilities have had a significant impact on our team. She is not only highly skilled but also a supportive and inspiring colleague, always willing to mentor others and foster a positive work environment. Laila’s relentless pursuit of growth and her positive influence make her truly deserving of this recognition.

Career highlights

My OMD journey started in January 2024, I refined my media planning skills while managing major accounts including McDonald’s Egypt, Housing & Development Bank, Beko, Banque Misr, and Oppo. In under a year, I became the primary Point of Contact for McDonald’s Egypt, leading all aspects of the account from strategy to execution. I quickly gained the client’s trust and established myself as their key liaison for all media activities. My strategic thinking and proactive approach resulted in the successful delivery of high-impact, integrated media campaigns, strengthening client relationships and significantly contributing to the overall growth and success of the accounts I managed, leading to accelerated career growth.

Guiding principles

My guiding principles are rooted in continuous learning and self-improvement. I strive to stay curious, embrace new challenges, and actively seek opportunities to grow.

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