Campaign’s Media Faces to Watch 2025 – Karl Gerges, Senior Executive, Performics – A Publicis Groupe Company

Campaign’s Media Faces to Watch 2025 – Karl Gerges, Senior Executive, Performics – A Publicis Groupe Company

Age: 26

Nominated by Nigel Keelson-Anfu, Business Director:
Karl joined the SEO Experience Design team in 2021 and has been a powerhouse of efficiency ever since! A highly skilled and reliable professional, he leads his accounts with precision. His strong research skills and proactive communication make him a valuable asset. Detail-oriented and deadline-driven, Karl ensures smooth project execution. His creativity and SEO & UX expertise help deliver outstanding digital experiences. With strong leadership, a problem-solving mindset, and a passion for learning, he inspires his team. Karl is not just a great team member—he is shaping the future of digital experiences with innovation and dedication.

Career highlights

Karl is a senior SEO executive who takes a holistic approach, combining AI-driven strategies, UX principles, and content optimization to drive impactful results. He has led successful experimentation initiatives, setting action plans that fuel growth. Collaboration is central to his approach, aligning SEO with UX and SEM for maximum impact. Passionate about mentorship, he helps teams grow professionally. Currently, he focuses on merging SEO with UX to create seamless, user-centric experiences that enhance performance and usability, ensuring content not only ranks well but also delivers real value to users.

Guiding principles

Karl is a dedicated and proactive leader who always delivers high-quality work. His attention to detail, problem-solving skills, and ability to manage multiple projects make him a key team player. With strong SEO and UX expertise and creative thinking, Karl consistently finds innovative solutions that improve digital experiences and client success.

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