Campaign’s Media Faces to Watch 2025 – Joelle Nasr, Senior Executive – Integrated Planning, Magna Global KSA

Campaign’s Media Faces to Watch 2025 – Joelle Nasr, Senior Executive – Integrated Planning, Magna Global KSA

Age: 26

Nominated by Ghaith Arbid, Senior Media Manager – Integrated Planning:
Joelle showcased exceptional performance and dedication during the past year. Her creativity, diligence, and commitment have significantly contributed to the team’s success and the satisfaction of our clients. Her innovative ideas, proactive approach, and drive have been instrumental in achieving our goals, and we are sincerely grateful for her efforts.

We look forward to achieving great things together!

Career highlights

I started my career in performance before pivoting into integrated planning where I’ve led impactful campaigns across diverse industries. I challenge traditional planning by creating innovative, results-driven strategies. Given my strong background in media strategy on major accounts, the best results come from building lasting relationships based on transparency, respect, and a shared vision with clients. Having been born and raised in Saudi Arabia, I’ve had the privilege of witnessing its evolving media landscape. Seeing this transformation firsthand has been incredibly inspiring, but playing a role in shaping it has been even more rewarding.

Guiding principles

Embrace the chaos! I firmly believe that time management and patience are key to thriving in fast-paced environments. Agility and adaptability are key to exceeding client expectations. Above all, I prioritize treating others with kindness and respect because great work starts with healthy relationships.

Side hustle

Beyond work, I enjoy fitness. My time as a swimmer and earning an athletic scholarship during university shaped my discipline. I currently do Yoga and Pilates and use Whoop to track my fitness and optimize my performance. In the end, physical health is a foundation of cognitive strength and creativity.

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