Campaign’s Media Faces to Watch 2025 – Jasmin Khair, Senior Media Executive, Starcom

Campaign’s Media Faces to Watch 2025 – Jasmin Khair, Senior Media Executive, Starcom

Age: 25

Nominated by Marina Awny, Business Director:
Jasmin is a one-of-a-kind talent – responsible, positive, and a natural go-getter are only a few of her characteristics, but the list can go on and on! I have had the privilege to work closely with Jasmin and have enjoyed watching her become a major asset to our team. She continues to raise the bar in developing relationships with her team and earning her client’s trust. Her dedication and passion when working on any project resonate through her work and interactions with her colleagues and clients alike. She constantly strives to push boundaries through her creativity and is always up for new challenges to foster growth. Jasmin will definitely play a big role in the industry in the years to come.

Career highlights

Driven and passionate media professional with 3 years of experience. Proven track record of delivering successful campaigns for top brands. Started career at Tarek Nour Media, handling key accounts like Valu, MG, and National Bank of Egypt. Spearheaded Ramadan campaigns for Magdy Yacoub Foundation and NBE, achieving remarkable results. Currently, Senior Media Executive at Starcom, leading P&G’s portfolio (Pampers, Tide, Venus, Gillette) and managing additional accounts (Halan, Tasaheel, Arma). Recognized for rapid growth and dedication to excellence.

Guiding principles

I’m guided by a passion for innovation, a commitment to excellence, and a desire to make a positive impact. I believe in embracing creativity, fostering collaboration, and driving growth through continuous learning and self-improvement.

Side hustle

Beyond my media career, I’m the proud founder of my own bags brand Aura by J, launched in 2024. Born from a passion ignited in 2020, my brand combines my love for nature, and creative expression, allowing me to bring unique, eco-friendly designs to life.

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