Campaign’s Media Faces to Watch 2025 – Jana Tafran, Performance Media Executive, Initiative KSA
Campaign’s Media Faces to Watch 2025 – Jana Tafran, Performance Media Executive, Initiative KSA
Age: 24
Nominated by Shoaib Ahmed, Digital Director:
Jana is a highly driven and ambitious Performance Media Executive at Initiative KSA. Since joining, she has demonstrated an eagerness to learn, grow, and refine her expertise in paid media strategies. Her analytical mindset and data-driven approach have contributed to optimizing digital campaigns and maximizing ROI for key clients.
Jana plays a vital role in paid media efforts for major brands. Her ability to leverage platform algorithms, audience insights, and performance data makes her an invaluable asset to the team.
With a strong commitment to innovation and continuous learning, Jana has quickly established herself as a rising talent in the industry. Initiative is proud to support her growth and looks forward to seeing her continued success.
Career highlights
I hold a double major in Marketing and Accounting from the Lebanese University, with over three years of experience in paid media performance. I started my career as a social media executive, focusing on content creation, then decided to pivot to performance media. Currently, as a Performance Media Executive at Initiative, I heavily contribute to paid media strategies for major clients across various industries. My expertise in data, consumer behavior, and ad algorithms enable me to optimize ad strategies, maximize ROI, drive conversions, and turn every dollar spent into measurable growth.
Guiding principles
I believe in data-driven paid media marketing, where transparency, continuous learning, and collaboration drive success. I actively share knowledge, helping others understand media strategies while embracing questions to foster growth. I prioritize open communication, ensuring clarity in performance insights, optimising campaigns, and making every ad dollar accountable for measurable impact.
Side hustle
I run a side hustle selling trending products online, leveraging my TikTok audience and paid ads expertise to drive sales. I also teach oriental dancing, which keeps me active, relieves stress, and helps me maintain a healthy work-life balance while expressing my creativity.
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