Campaign’s Media Faces to Watch 2025 – Greg Iskenderian, Senior Executive – Performance, UM Lebanon

Campaign’s Media Faces to Watch 2025 – Greg Iskenderian, Senior Executive – Performance, UM Lebanon

Age: 26

Nominated by Dina El Houssainy, General Manager:
Over this past year, Greg has become the go-to performance guru especially across social. He has consistently demonstrated the ability to handle tasks with care, overdeliver on assignments, and turn things around every time he takes on a new account. His commitment to delivering top-quality work has never gone unnoticed, and the growth he has shown this past year has shaped him into one of our shining UM stars.

Career highlights

I began my career at UM where I’ve had the privilege of driving high-impact campaigns for some of the top brands, including Vodafone Qatar, FIFA World Cup 2022 (Supreme Committee), Alshaya Group, Nespresso, McDonald’s UAE, and more. One of my proudest achievements was leading the media campaign for the FIFA World Cup 2022, which delivered exceptional results. Throughout my journey, I have consistently brought innovation and first-to-market solutions to the brands I manage, resulting in significant growth across diverse industries. Above all, I take pride in fostering a positive, energetic environment within my team, empowering them to achieve extraordinary success together.

Guiding principles

Focused on data-driven creativity, continuous learning, and adapting to market dynamics, I believe in delivering excellence through collaboration and a commitment to results.

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