Campaign’s Media Faces to Watch 2025 – Elsa Khairallah, Senior Planning Executive, OMD UAE
Age: 26
Nominated by Rim Darazi, Business Unit Director:
Elsa is a great asset to my unit and to the agency. She is extremely driven, passionate and has great work ethics.
She is excellent in navigating complex challenges and always exceeds expectations due to her problem-solving skills and attitude. Her team enjoys working with her & clients trust her because of her high-quality standards & business curiosity.
Her passion, dedication and skills are the engine for her career growth . She will, with no doubt, be one of the industry future women leaders
Career highlights
I began my career in media as a fresh graduate in 2021 with Omnicom Media Group Core. This first job led to an exciting opportunity with OMD Dubai a year later, shaping the path I’m on today. Over the past years, I’ve built a strong foundation by working with prominent brands across sectors such as Expo 2020, flydubai, Beiersdorf, and most recently Mercedes-Benz. These experiences have equipped me with valuable insights into travel, CPG, and luxury industries. As my career progresses, I continue to apply these learnings as I grow, keeping client success at the core of everything I do.
Guiding principles
My core principle is, ‘the way you do anything is the way you do everything.’ I believe every responsibility deserves effort, care, and excellence. Every small thing we do reflects the standards we uphold in larger responsibilities and is an opportunity to showcase the person we are.
Side hustle
I nurture my creative passions, whether in fashion, style, art, or other forms of expression. I also love my yoga practice and have made it a part of my routine.
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