Campaign’s Media Faces to Watch 2025 – Atieh Malkawi, Senior Manager – Planning, PHD Media

Campaign’s Media Faces to Watch 2025 – Atieh Malkawi, Senior Manager – Planning, PHD Media

Age: 29

Nominated by Ban Samara, Senior Director – Planning:
I am honoured to nominate Atieh for this recognition. Atieh is an exceptional team player with outstanding work ethics, efficiency, and intelligence. He is a true client partner, always delivering exceptional results with a positive attitude. His adaptability and quick learning make him an invaluable asset, tackling challenges head-on without hesitation. He is always ready to help, bringing a wealth of skills and an amazing personality that uplifts the team. Atieh never procrastinates and approaches every task with dedication and enthusiasm. His contributions consistently exceed expectations, making him truly deserving of this nomination.

Career highlights

I started my career at PHD in 2019, gaining experience spanning a wide range of industries from FMCG, beauty, luxury, retail, healthcare to tourism, showcasing versatility in crafting marketing strategies and delivering strong business results for some of largest advertisers globally. Delivering a new standard in operational excellence, integrated media planning & 360 marketing strategies, I have a proven track record, evident across multiple industry accolades ranging from Lynx, Effie’s & Cannes Lions. Earning as well in-house awards like PHD’s Extra Mile Award in 2024 and being part of the team that won the Intelligence Connected Team Award in 2025.

Guiding principles

My motto is to always look at things positively and find the silver lining in everything. We often find ourselves stuck in an endless loop of high-pressure situations and sometimes being the one person in the room with this mindset will make all the difference to the people around us.

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