Campaign’s Media Faces to Watch 2025 – Ali Tourba, Senior Performance Executive, Mindshare Lebanon

Campaign’s Media Faces to Watch 2025 – Ali Tourba, Senior Performance Executive, Mindshare Lebanon

Age: 27

Nominated by Joseph Elbcherrawy, Client Leadership Director:
When I’m not working, I’m chasing horizons! Exploring new countries, diving into vibrant cultures, and soaking up languages is my ultimate joy. Every journey sparks new stories, flavors, and connections. For me, travel isn’t just a hobby, it’s my way of living life to the fullest!

Career highlights

He’s the kind of marketer who turns ‘meh’ into ‘wow.’ With a knack for blending data smarts and creative flair, he’s the guy behind campaigns that don’t just get seen, they get remembered. Whether it’s boosting engagement by 150% or launching ideas that go viral, he’s all about results that speak louder than buzzwords. Brands don’t just grow with him, they stand out. If there’s a box, he’s already thinking outside it. Oh, and he makes it look easy (spoiler: it’s not).

Guiding principles

Ali champions teamwork and connection, seeing trust as the key to unlocking endless possibilities. Transparency fuels his client relationships, ensuring clarity and alignment in every task. For him, trust isn’t just a value, it’s the foundation of growth, collaboration, and success.

Side hustle

When I’m not working, I’m chasing horizons! Exploring new countries, diving into vibrant cultures, and soaking up languages is my ultimate joy. Every journey sparks new stories, flavors, and connections. For me, travel isn’t just a hobby, it’s my way of living life to the fullest!

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