Campaign’s Media Faces to Watch 2025 – Ali Panjwani, Performance Director, Assembly

Campaign’s Media Faces to Watch 2025 – Ali Panjwani, Performance Director, Assembly

Age: 30

Nominated by Beth Williams, Business Director – Paid Media:
Ali works across some of Assembly’s most important global clients as well as large brands headquartered in Dubai. Working across a global portfolio means Ali manages complex processes and large teams, which he does efficiently and with ease.  Having been with Assembly for the past 4 years, Ali has also been promoted the same number of times, showcasing his progress within the industry.

Career highlights

“I started my career as a management trainee right after graduating back in 2017, and I was fortunate to land in digital marketing. My former boss once told me she really enjoyed my interview, often mentions to me how she is proud of her decision to hand pick me for her department

Since then, it’s been an exciting journey—moving countries, growing professionally, and now leading a diverse team at Assembly, managing both global and local clients across a broad portfolio.

Proud of how far I’ve come and excited for what’s ahead as I continue to learn and expand my experience”

Guiding principles

Looking back, I’ve realized that success isn’t just about working hard—it’s about working smart. I’ve learned to clarify problems first (Kidlin’s Law), prioritize knowledge wisely (Wilson’s Law), and focus my thoughts on success (Law of Attraction). When you get these right and take action, success follows naturally.

Side hustle

My side hustle is focusing on personal development in areas that are also fun. So far, I’ve taken Salsa classes, Arabic lessons, and even incorporated EMS workouts into my routine. Investing in myself is what I love to do.

Go back to main article: Campaign’s Media Faces to Watch 2025