Campaign’s Media Faces to Watch 2025 – Ali Naboulsi, Senior Executive – Data Analyst, Initiative KSA

Campaign’s Media Faces to Watch 2025 – Ali Naboulsi, Senior Executive – Data Analyst, Initiative KSA

Age: 27

Nominated by Karim Masri, Head of Digital:
Ali is highly skilled and detail-oriented, with a strong foundation in data analytics and reporting; he plays a crucial role in supporting the agency’s paid media strategies through data-driven insights, campaign performance tracking, and process optimization.

Beyond his analytical capabilities, Ali is a proactive problem solver who continuously seeks ways to improve workflows and simplify data processes. His commitment to precision, efficiency, and knowledge-sharing makes him an invaluable asset to Initiative. As he continues to grow in the field of data analytics, we look forward to seeing his contributions drive even greater success for our agency and business partners.

Career highlights

Data analyst and digital marketing professional with almost three years of experience at Initiative, specializing in paid media, analytics, and performance tracking. I have expertise in Google Analytics, GTM, Looker Studio, Power BI, helping brands make data-driven decisions and optimize campaigns. I’ve worked on resolving major tracking discrepancies, improving attribution accuracy, and enhancing reporting efficiency. I also support my team by introducing advanced Excel formulas and automation techniques to streamline workflows. My focus is on precision, problem-solving, and continuous improvement to drive better marketing performance.

Guiding principles

I believe in accuracy, efficiency, and continuous learning. My approach is data-driven, ensuring every decision is backed by insights. I focus on optimizing processes, simplifying workflows, and sharing knowledge to help my team work smarter. Integrity, problem-solving, and adaptability drive my work, allowing me to deliver consistent results.

Side hustle

Outside of my professional role, I explore e-commerce and branding, particularly in the clothing sector. I’m also expanding my knowledge in AI and data science through an MBA Degree in Data Science and AI. Passionate about efficiency and automation, I enjoy researching business trends and innovative solutions to build scalable, long-term ventures.

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