Campaign’s Media Faces to Watch 2025 – Abedlrahman Tkaidek, Media Manager, Spark Foundry

Campaign’s Media Faces to Watch 2025 – Abedlrahman Tkaidek, Media Manager, Spark Foundry

Age: 29

Nominated by Imran Khalid, Business Director:
Abed has a remarkable ability to transform regular media campaigns into award-winning success stories. His keen strategic mindset, meticulous project management skills, and deep understanding of media dynamics enable him to craft campaigns that go beyond traditional execution. Abed continuously pushes creative and data-driven boundaries, ensuring that every campaign delivers measurable impact while standing out in a competitive landscape. His eagerness to embrace innovation and optimize media investments has resulted in campaigns that not only meet objectives but also set industry benchmarks.

Career highlights

Over the past seven years, I’ve developed a strong reputation as a Media Manager by working across various sectors, such as telecom, airlines, banking, and automotive. Driven by ambition, I relocated to Saudi Arabia to broaden my professional landscape, becoming an integral part of Spark and working with Almarai, the largest dairy company in the world. My ability to develop impactful integrated strategies leaves a lasting positive impression. My sharp analytical skills and forward-thinking approach enable me to deliver outstanding results consistently.

Guiding principles

“If your dreams don’t scare you, they are too small.” — Richard Branson

Side hustle

In my spare time, I coach basketball. It’s a great way for me to stay active and share the skills I’ve learned over the years. I enjoy helping players grow, fostering teamwork, and watching them improve, which adds a rewarding dimension to my life outside of work.

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