Campaign’s Media Faces to Watch 2022 – Yara Tayeh, Senior Integrated Media Executive, Initiative Media
Age: 22
Ali Berjawi, Business Director, Initiative Media: Yara’s ability to focus and deliver flawless quality of work is a scarce talent within our industry. Her commitment to the tasks at hand will inevitably feed into a successful career ahead, where she will strive to conquer every challenge that she might face. Yara has quickly gained the trust of her peers via owning and excelling in advanced tasks, delivering quality work, and attaining appreciation from her clients. Yara surely has a promising career awaiting her – with perseverance and hard work – the sky is the limit for her.
Career highlights
My career began in 2020 upon joining Initiative as a Media Executive. Handling numerous clients from multiple industries, ranging from automotive all the way to beauty and luxury, I found myself learning at an exponential rate and facing all the challenges along the way, with a smile on my face. Fast forward one year later, I am now a Senior Integrated Media Executive, still learning and still challenging myself on a daily, with one goal in mind: unlocking further potential and more opportunities.
Guiding principles
Over time, you will discover that to truly build up your career, you will have to build up yourself as well. Be curious, be optimistic and be human above all.
Side hustle
Singing, singing and more singing, which is my utmost joy in life. Music puts things into perspective and gets me through anything. I also have a deep love for fashion and luxury brands, hoping to launch my own one day.
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