Campaign’s Media Faces to Watch 2022 – Tracy Rizkallah, Biddable Performance Executive, Equation Media – Dubai
Joy Sahyoun, Group General Manager, Equation Media – Dubai: An analytical person at heart, Tracy has taken her deep understanding of data and performance to the next level having shifted from an e-commerce background into an Agency role. With a core challenge focused on optimizing investments and managing performance, Tracy has allowed the brands she is working with to see an improved ROI across all parameters.
When I first graduated in 2017, my career life started in the banking industry, after which I decided to switch to a career that looks more like me: fast-paced, trendy, and dynamic. An industry where I always keep myself on my toes, while always updating with the current trends. In the digital world, I found myself innovating, evolving, moving forward, being productive, and most importantly future-ready!
In my career as in my life, I don’t do anything for the sake of doing it. Focusing on the journey, enjoying it, learning from mistakes, and never being afraid to quit the things that don’t deserve my path. My approach values self-improvement and commitment to overachieving expectations regularly.
Due to the economic & sanitary crisis in Lebanon, the situation became stressful for the people of my country. Parents couldn’t afford to hire tutors for their children facing difficulties in learning online and who can offer a helping hand other than young educated people to save their education?
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