Campaign’s Media Faces to Watch 2022 – Sumit Dubey, Performance Manager, Wavemaker
Age: 24
Julien Trad, Group Account Director, Wavemaker: In a very short period, Sumit managed to win everyone’s trust; He overlooked Always-on campaigns in more than 12 market and we all know the complexity, level of attention and daily optimization that comes along. He succeeded to overachieve targets & beat benchmarks in most of the times. His positive attitude and sense of ownership coupled with his technical skills have prepared him well for the managerial role and being featured is fairly deserved.
Career highlights
Focusing not only on pre-defined metrics, but the goal has also always been for me to look beyond the same and try to achieve higher ROI by helping brands focusing their efforts on metrics that help us achieve the same. This is on back of strong Analytical data and actionable insights. My focus has been to train our team to its digital best through constant learning and team building exercise to brainstorm innovative ideas.
Guiding principles
In the current ever evolving Digital Space, the need for self-evolving and learning is not only a need but a requirement, as this will help not only us but the clients to grow further. We need to be receptive to constructive criticism and feedback to work better towards the growth opportunities
Side hustle
In these recent times, I have picked up skills of Cooking and Reading over the past year, with a keen interest to digital currency investments.
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