Campaign’s Media Faces to Watch 2022 – Sohaila Hesham, Media Manager, UM Egypt
Age: 27
Aya Moneb, Deputy GM, UM EGYPT: Sohaila comes from a digital background where she has worked on one of the most challenging categories (CSD), where she has learned how to come up with creative digital solutions to reach all client’s desired KPIs, she has also started expanding her knowledge to learn other mediums such as TV which has the highest media penetration in Egypt, with her intensive knowledge on both digital and TV she can add great value to her client’s media outputs. We believe giving her this opportunity will help her grow faster and benefit all her clients by expanding their digital investments and exposure.
Career highlights
Helped in winning 3 big pitches with my agency
Increasing the client’s budget
Learned offline media in such a short time
Guiding principles
Teamwork is the key
Reviewing and evaluating every single detail
Consulting and informing the teammates regarding all work aspects
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