Campaign’s Media Faces to Watch 2022 – Sara Fares, Senior Planning Manager, PHD

Campaign’s Media Faces to Watch 2022 – Sara Fares, Senior Planning Manager, PHD

Age: 30

Roxane Magbanua, Executive Business Director, PHD: In my 15+ years of managing teams both in APAC and Middle East, I’ve never met someone as sharp, focused and driven as Sara Fares. She is ahead of the curve in so many ways. She has strategic clarity and agility – able to navigate very well in different environments and has the sensibility to pursue what is meaningful. Her maturity is beyond her years as she is strong in managing upwards and downwards. She possesses a growth mindset, always finding ways to deliver better, consistently. A true PHDer, she demonstrates the values of collaboration, courage and openness.

Career highlights

I joined the industry nine years ago in Lebanon and moved shortly after to Dubai. Today, I am a senior regional planning manager leading a diverse portfolio of clients across MENA in FMCG and retail. During my experience, I’ve focused on developing skills in planning, strategy, and servicing. I’ve succeeded in client relationships, grew successful brands with laws of growth, built locally integrated media strategies, and managed multimedia campaigns. I’ve won the “client satisfaction” award three times as part of the Omnicom annual awards ceremony and given “make the leap” award as part of PHD’s quarterly reviews for delivering great work

Guiding principles

There is no easy way to grow as you have to put in the time to get to where you want to go. Investing in the power of empathy and compassion is essential to developing long-lasting and impactful relationships

Side hustle

I invest in hobbies to push my limits and contribute to the community, I’ve been lucky to take part in two physical/charity challenges with Omnicom, Mongolia 2019 trip (cycling, horse riding and hiking) and the UAE 2020 cycling challenge. On the side, I spend time skiing and fostering animals

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