Campaign’s Media Faces to Watch 2022 – Sally Dankar, Senior Account Executive Group TV Accounts Leading on Commercial, MBC Group
Age: 29
Sara AlHajjaj, Manager – MBC DMCS Account Management, MBC Group: Sally is passionate and always thriving to learn and achieve more in her career. Her management skills are efficient yet empathetic whereas her intellectual skills, emotional intelligence, and leadership skills make her navigate comfortably across various disciplines in our industry. Sally has full ownership of her responsibilities, always making sure qualitative work is done effectively. I look forward to seeing Sally shining in her Career and shaping the industry.
Career highlights
Before Joining MBC group, Sally paved her path in media and social media, with more than 7 years of experience in account management, content creation and TV presenting. “I am exactly where I suppose to be, this fusion of media and social media in my current role at MBC group fulfils my career goal”. In addition to group TV accounts, Sally also works closely with MMS leading on digital commercial deals whether TV integrations, extension from TV, or promotional ready content publishing and distribution on group key accounts.
Guiding principles
I thrive to always aim for the highest by constantly learning and growing. Assuming responsibility, accountability and dedication drive me to successfully lead on any project or task. Being organized, as much as possible, and being able to adapt to any given situation help me in effectively managing my accounts and cooperating with different departments, teams, and stakeholders from different offices in the MENA region. I would say positivity, passion and enthusiasm keep me on the go.
Side hustle
In a different world of mine, I am a digital content creator, embracing women with self-love and self-care. I share “all about hair” tutorials, tips and DIYs on TikTok and Instagram. In a short period of time, I joined TikTok marketplace, worked with international brands like L’Oréal Professional and joined their 2022 LP Girls squad. This New Year’s, my TikTok got featured on Burj khalifa!
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