Campaign’s Media Faces to Watch 2022 – Nour Daniel, Senior Executive, Media, Starcom

Campaign’s Media Faces to Watch 2022 – Nour Daniel, Senior Executive, Media, Starcom

Age: 25

Elie Gebrael, Associate Business Director, Media, Starcom: A foundational member of the AOR, Nour’s input in piloting and delivering best in class activations for Digital Video on a portfolio level secured her seat on the Test & Learn Counsel within the AOR. Nour’s collaborative methods within the team have also proven to be instrumental in driving great culture within the team alongside quality client servicing

Career highlights

My journey in media started almost 5 years ago and my main area of focus is within the CPG category and mainly for P&G GCC brands. I joined Starcom back in 2018 and have been part of this family ever since. Aside from owning the science of bringing consumers’ daily needs into life, I’ve had the opportunity to be exposed to the hybrid digital world at a very early stage of my career. With the right training and teamwork, we have achieved milestones for Procter on Digital Video. I currently co-lead the digital video plans and strategies across the portfolio. My greatest achievement is working with an amazing team that is constantly eager to learn, improve, and make a change in this field.

Guiding principles

I am committed.

To my existence, my family, my friendships, my job, my purpose in life and hence to my growth. We’re living in a very fast-paced world where one sometimes rushes to succeed and forgets the essence of their being.

As our industry is very dynamic, I constantly remind myself to enjoy every phase of my learning curve, stay curious, work smart, stay humble and most importantly, aim to Earn it, deservedly.

Side hustle

Art fascinates me, with all its languages.

To be able to communicate to others through my ability to sing and play my chords has always been a blessing and sometimes, an escape to a world that no one understands, but me.

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