Campaign’s Media Faces to Watch 2022 – Noor Taffish, Strategic Marketing Investments Manager, OMD UAE
Kareem El Dabbagh, Regional Senior Director, OMD UAE: The most common comment about Noor is how she manages all her work, with so little time, and does it always with a smile on her face. Noor has been an indispensable part of the OMD team, delivering on the agency’s legacy clients like Jumeirah Group, and etching her name in history by delivering the greatest show on Earth, in Expo 2020 Dubai. Noor’s background in research enables her to take on projects through a data-led and audience-first approach, which aligns perfectly with OMD’s focus on empathy and audience-centric work. Noor is a star who is destined to achieve great things in her career.
Starting a career outside of media has given me the chance to wear different hats, paving my way into the industry. With a background in market research across different markets, I have effectively worked on data-focused projects and taken ownership of various high-value audience projects and pitches across different brands. All that has prepared me to rise to the challenge of very different needs in my current role of overlooking and strategically planning on one of the most prestigious home-grown UAE brands, Jumeriah Group. I’ve also been part of the greatest show on Earth, Expo 2020 Dubai.
A guiding principle that I live by both personally and professionally is to always be curious and try something different every day.
My side hustle revolves around one of my greatest passions, food. That is why I created a food blog where I enjoy sharing content and writing about easy-to-make recipes. As an extension of my blogging, I am integrating it into the media world and sharing it on different social media platforms.
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