Campaign’s Media Faces to Watch 2022 – Maya Mahfouz, Senior Executive, Media, Starcom
Age: 28
Elie Gebrael, Associate Business Director, Media, Starcom: Instrumental in driving Reach, Effectiveness, and Efficiency learnings, Maya’s SPOC status on social for the portfolio has helped drive increased innovation and learnings within the AOR. Embodying the spirit of the team, Maya’s resilient attitude and her drive toward achieving excellence have proven pivotal in ensuring client satisfaction is achieved maintained.
Career highlights
I started my journey four years ago, directly after graduating from college with a master’s degree in business marketing – My first step into this field was with Starcom and specifically on P&G whom I was fortunate enough to handle some of their biggest brands in the GCC. After being one of the first planners to join the hub in Beirut, I acquired the hybrid world of media planning and buying from a 360-degree angle, I now co-lead the Social plans across P&G’s GCC portfolio and oversee a cluster of brands within the board
Guiding principles
Never think you’re better than anyone else, yet always remember that no one is better than you. This has been the essence that inspired me at the start of my career to trust that I can do it, be successful and strive when I believe in myself and put in the hard work; and continues to be the belief that motivates me to never stop learning and growing.
Side hustle
Photography has been a passion of mine for as long as I can remember. As I grew older, this passion grew bigger to a point where it became a part of who I am. To be able to capture moments that slip away or express the uniqueness of a product or a brand in the best light, are only a few of the reasons why I love doing this. In time, photography became so cemented in my life that it bloomed into a business we call “Black Box”.
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