Campaign’s Media Faces to Watch 2022 – Manuel Santiago Fierro Torres, Biddable Manager, PHD
Age: 30
Vittorio Barraja, Senior Director – Biddable Media, PHD: Having learned of the call for nominations for this year’s Campaign Magazine 30 under 30 to watch, I am writing today to endorse a highly suitable individual, Santiago Fierro. In many ways exceeding the challenging requirements and expectations for the award, Santiago’s ambitions, intelligence, and accomplishments precisely complement the stellar community of Omnicom Group and make him highly deserving of the honour and opportunity bestowed by Campaign Magazine. Santiago will surely become a prominent name in the media space and his thought leadership will help Omnicom to grow its presence in MENA ever further
Career highlights
I am a Colombian International Business Manager with 5 years of experience in Digital marketing, mostly Programmatic. I started my experience with a family business when we were trying to create awareness of an Inline Hockey tournament on FB/IG and found this world very intriguing. Then I was able to find a job at Xaxis-Group M, where my programmatic knowledge started to build up. Subsequently, I moved into Publicis operations Hub called Precision where we served US-based accounts like Macy’s, General Motors, Marriot, etc. Now I am currently working at PHD Dubai, and it has been the greatest challenge.
Guiding principles
One game at a time. And I will also add a quote from one great sports athlete: “You miss 100% of the shots you don’t take”. You will not know the outcome of something if you don’t try
Side hustle
I am an Inline/Ice hockey player. Hockey is a great part of my life, it has shown me the way of facing success and loss through the game, and a lot of lessons I have learnt that can without a doubt give you a hint of the person that I am.
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